In fact, the Scottish actor has set a new record.
Coral added: “This is the biggest gamble we have seen since Daniel Craig announced he will be hanging up his tuxedo after No Time To Die.
“Over 70% of all the bets we have taken on James Bond over the last seven days have been for Sam Heughan. He is proving a very popular choice with punters who see the Outlander star as the perfect replacement for Daniel Craig.”
His huge surge in popularity has sent the other leaders of the pack, including the previously unassailable Madden, plummeting much further back in the odds.